“The key question isn’t, ‘What fosters creativity?’ But it is, ‘Why isn’t everyone creative?’”
- Abraham Maslow
The wedding/event designer, once a luxury reserved for only the wealthy and elite, has become a necessity in today’s world. Planning and orchestrating a successful event can require the coordination of numerous details. A wedding designer can provide services in various capacities, from concierge to coordinator. It’s important to learn as much as you can when you are looking into hiring a wedding designer for your event. How does one person manage to stay on top of the myriad decisions that must be made?
Often the biggest challenge will be to keep yourself focused as you bringing your thoughts and ideas to a particular venue. You have to adopt your vision to a location without losing it. Designing an event or a wedding takes much more time and effort than planning it. Planning an event is like a production of the show, whereas the venue is a stage, the bride is a director and your designer a producer. A good wedding/event designer will help you to express your vision. Begin with inspiration, ideas and dreams! He will help you to generate an overall concept, conceptualize a style and communicate this to your guests. He should be able to find a way to create a wedding uniquely your own.
What makes an event to be a success? I think the “WOW” factor, the feeling of joy that people will feel when they remember the party later. Your wedding/event designer should create a unique atmosphere to ensure that your guests would truly enjoy the memorable moment of your life. When you design a wedding you are surrounding your guests with a part of who you are. It would be a challenge for a wedding designer to read your mind, sometimes as we say get into your head to understand what are the most important aspects, that matter to you. He has to help you to express yourself and what you are aiming for.
Usually at the first meeting with your wedding/designer, you should discuss an ultimate concept or theme, including color and mood. You have to be as original as you can and design something that you are comfortable with. You have to pinpoint what do words like romantic, chic or elegant mean to you. You will be surprised how differently each one of us defines them.
Style is adaptable; it can be anything for anyone. Signature elements of your own wedding design have been overlooked in the pass, some of the elements like ambiance lighting in reception area will add enormous visual impact, adding scent will tickle your guests’ senses and using texture in your floral decor and table setting will leave fabulous and breathtaking effect.
A good wedding designer also should maximize any budget and make the most out of the couples’ valuable time and hard-earned money. He should be there to ensure proper setup and breakdown of each decorative element. Any wedding and event presents a challenge and it will turn out to be successful when you will love the result and your guests will never forget it.
Michael Heifez is an award winning floral designer and owner of a full service event design and production firm specialized in wedding flowers, room decor, drapery, intelligent and L.E.D. lighting, rentals, custom props and more. Wedding Maker has been in business for more than a decade, producing over a hundred large events yearly and recognized by top wedding venues in NJ and NY.